On 5th August 2014, the Julius Centre University of Malaya participated in the ‘Launching of the National Blue Ocean Strategy (NBOS), Negeri Sembilan. The purposes of this event were to increase older people’s awareness of the effects of lifestyle on health; enable them to assess which lifestyle changes would be most conducive to their health and to stimulate information-seeking behaviour. Five main JCUM projects were highlighted during the campaign. These projects include “Peningkatan Kualiti Hidup Penjaga Warga Emas”, “Memperkasakan Pengetahuan Penjagaan Warga Emas di Kalangan Pegawai Perubatan”, “Memperkukuhkan Pengetahuan Mengenai Penjagaan Warga Emas di Kalangan Paramedik”, ” Keharmonian Keluarga Mengatasi Masalah Pengabaian dan Penganiayaan Warga Emas” and ” Keupayaan Fizikal Dan Kecergasan Warga Emas”.
The following JCUM members, namely Assoc Prof Dr Noran Naqiah Mohd Hairi, Assoc Prof Dr Farizah Mohd Hairi, Assoc Prof Claire Choo Wan Yuen, Dr Rajini Sooryanarayana, Dr Norliana Ismail, Dr Sharifah Norsuhaida bt Syed Abdul Karim, Ms Devi Peramalah, Ms Shathanapriya Kandiben, En Mohd Fairz bin Madzlan, En Mohd Alif Idham Bin Ahd Hamid and Mdm Lee Pek Ling participated in the grand event.
Such health campaigns offer great potential to raise awareness and understanding about older people’s health issues and mobilize support for action, from the local community to the national level.